The World’s Most Instagram-Worthy Haunted Destinations

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If you’re drawn to eerie beauty and love capturing moments that give both chills and aesthetic thrills, you’re not alone. Around the world, haunted destinations are lighting up Instagram feeds — from abandoned castles shrouded in mist to ghost towns frozen in time.

The research team at Pulsz analyzed 55 haunted locations and their corresponding Instagram hashtag counts to uncover which eerie destinations are most popular online. Collectively, these spooky spots have amassed over 3 million hashtags — proving just how captivating they are to travelers and social media enthusiasts alike. This list is where spooky legends meet picture-perfect backdrops for the ultimate travel inspo with a supernatural twist.

Topping the list is Edinburgh Castle in Scotland, boasting over 783,000 Instagram hashtags. Its medieval stone walls and centuries of ghostly tales make it a magnet for travelers chasing both chills and picture-perfect views.

Coming in second is the Tower of London in England, with more than 722,000 hashtags. Known for its ravens and dark royal history, the fortress continues to captivate visitors and Instagrammers alike.

In third place sits Salem, Massachusetts, amassing 468,000 hashtags. Famous for its witch trial history, the town’s cobblestone streets and colonial charm create a hauntingly beautiful backdrop.

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Next up is Lawang Sewu in Indonesia, with 335,000 hashtags. The Dutch colonial building, with its maze-like corridors and ghostly legends, is a favorite for atmospheric shots.

Hampton Court Palace in England ranks fifth, drawing 194,000 hashtags. Its Tudor design and tales of royal apparitions make it both historic and hauntingly photogenic.

In sixth place, Port Arthur in Tasmania, Australia, has 159,000 hashtags. The former prison’s eerie ruins and tragic past make it a striking setting for moody photography.

Seventh is Egypt’s Valley of the Kings, with 147,000 hashtags. The ancient tombs and timeless mystique attract both history buffs and lovers of spooky aesthetics.

The Paris Opera House (Palais Garnier) lands eighth with 135,000 hashtags, thanks to its lavish design and legendary “Phantom” lore.

At number nine, Bran Castle in Romania — often linked to Dracula — has 105,000 hashtags. Its gothic towers and vampire myths make it one of the world’s most iconic spooky spots.

Rounding out the top ten is Eastern State Penitentiary in Pennsylvania, USA, with 80,000 hashtags. The abandoned prison’s chilling corridors and haunting history make it a top destination for ghost hunters and photographers alike.

Whether you’re in it for the legends, the history, or simply the aesthetic, these destinations prove that haunted places can be as captivating to the lens as they are to the imagination.

RankHaunted PlaceState/RegionNumber of Instagram Hashtags
1Edinburgh CastleScotland783,412
2Tower of LondonEngland722,138
3Salem, MassachusettsMassachusetts, USA468,145
4Lawang SewuIndonesia335,101
5Hampton Court PalaceEngland194,123
6Port ArthurTasmania, Australia159,243
7Valley of the KingsEgypt147,582
8Paris Opera House (Palais Garnier)France135,432
9Bran Castle (Dracula’s Castle)Romania105,523
10Eastern State PenitentiaryPennsylvania, USA80,234
11Pendle HillEngland75,713
12Stanley HotelColorado, USA68,502
13Savoy HotelMussoorie, India61,300
14Winchester Mystery HouseCalifornia, USA48,050
15Gettysburg BattlefieldPennsylvania, USA42,875
16Bhangarh FortIndia36,615
17Banff Springs HotelAlberta, Canada23,103
18Trans-Allegheny Lunatic AsylumWest Virginia, USA11,224
19Queen Mary ShipCalifornia, USA10,234
20Akershus FortressNorway9,460
21Castle of Good HopeSouth Africa8,891
22Waverly Hills SanatoriumKentucky, USA8,023
23Portlock Ghost TownAlaska, USA7,581
24Driskill HotelTexas, USA7,567
25Shaniwarwada FortIndia7,368
26Chillingham CastleNorthumberland, England7,126
27Myrtles PlantationLouisiana, USA6,633
28Aokigahara ForestJapan5,581
29Fairmont Château FrontenacQuebec City, Canada4,949
30Lizzie Borden HouseMassachusetts, USA4,878
31Ballygally CastleNorthern Ireland4,777
32Palacio de LinaresMadrid, Spain4,400
33La Recoleta CemeteryArgentina3,827
34Leap CastleIreland2,710
35Keg MansionToronto, Canada2,561
36Poveglia IslandItaly2,301
37Berry Pomeroy CastleDevon, England2,077
38San Juan de Dios HospitalCosta Rica1,784
39Château Miranda (Noisy Castle)Belgium1,498
40Ancient Ram InnGloucestershire, England1,406
41Poenari CastleRomania1,290
42Houska CastleCzech Republic1,086
43Château de TrécessonFrance1,020
44Old Changi HospitalSingapore992
45Aradale Lunatic AsylumVictoria, Australia966
45Hellfire Club RuinsIreland966
47Ras al-Khaimah Ghost Village (Al Jazirah Al Hamra)UAE963
48Napier PrisonNew Zealand921
49Monte Cristo HomesteadAustralia839
50Château de BrissacFrance613
51Pluckley VillageEngland532
52Manila Film CenterPhilippines473
53The Catacombs of ParisFrance387
54Nottingham Road HotelSouth Africa365
55Quarantine Station, ManlySydney, Australia269
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