Alli Webb’s Messy Could Be the Next Big Thing in Haircare

For years, beauty entrepreneur Alli Webb helped women achieve the perfect blowout through her wildly successful salon brand, Drybar. Now, she’s embracing a different philosophy when it comes to hair care—one that celebrates natural texture instead of fighting it.

On June 18, Webb officially launched Messy by Alli Webb, a new haircare brand designed to help consumers work with their hair rather than against it. The collection debuted exclusively on QVC.com through a curated assortment of haircare bundles aimed at simplifying styling routines while promoting healthier hair.

From Drybar Success to a New Haircare Movement

Webb is no stranger to disrupting the beauty industry. In 2010, she founded Drybar with a simple but innovative concept: a salon focused exclusively on blowouts. At a time when full-service salons dominated the market, Drybar’s specialized approach quickly resonated with consumers seeking affordable luxury and convenience.

What began as a single location in California evolved into a beauty empire, with dozens of salons nationwide, a successful line of styling tools and products, bestselling books, and a devoted customer base. Drybar became synonymous with polished, salon-quality hair and helped transform the blowout into a beauty ritual for women across the country.

Over the years, Webb established herself as one of the beauty industry’s most influential entrepreneurs, proving that a focused idea could become a household name.

Courtesy of Messy by Alli Webb

Why Alli Webb Created Messy

While Drybar celebrated sleek, styled hair, Webb’s latest venture reflects a more personal evolution.

Inspired by her own journey of embracing her natural hair texture, Messy encourages consumers to move away from excessive heat styling and instead enhance what their hair naturally wants to do. The brand is centered on effortless beauty, healthier hair habits, and products that support texture rather than suppress it.

For many women who have spent years straightening, curling, or heat-styling their hair daily, the message feels especially relatable.

What’s Included in the Messy by Alli Webb Collection?

The launch features four exclusive bundles available through QVC:

Goodbye Heat Damage Kit ($49)

Designed for those looking to reduce heat styling while restoring hair health, this bundle includes:

Rough Dry Cream
Silk Revival Spray

Courtesy of Messy by Alli Webb

Wash Care Premium Bundle ($79)

A complete cleansing and conditioning system featuring:

Shampoo
Conditioner
Hair Mask

The Messy Way Collection ($69)

A starter collection for embracing natural texture that includes:

Rough Dry Cream
Shampoo
Conditioner

Day Off Duo Bundle ($44)

Perfect for extending styles between wash days, featuring:

Dry Shampoo
Silk Revival Spray
The Growing Shift Toward Effortless Hair

The launch of Messy arrives at a time when beauty consumers are increasingly prioritizing hair health over perfection. Social media trends focused on heatless styling, scalp care, and embracing natural textures have fueled demand for products that simplify routines while minimizing damage.

Webb’s new brand taps directly into that shift, offering a more relaxed approach to haircare that feels both modern and attainable.

“At QVC, we’re committed to bringing our customers products, brands and founders that inspire confidence and make everyday life a little easier,” said Jennifer Miles, Divisional Merchandise Manager, Beauty, QVC Group. “We’re thrilled to partner with Alli Webb to introduce Messy, a brand that reimagines hair care with simple solutions designed for real life. We look forward to helping our customers discover the brand and connect with Alli’s vision for making great hair more accessible and achievable every day.”

For longtime Drybar fans and anyone looking to break up with excessive heat styling, Messy by Alli Webb may be the perfect next chapter—one that proves sometimes the best hair days happen when you stop trying to make every strand behave.